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Consumers Embrace Traditional Items for

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By: TOM BRANNA

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Consumers indicated they plan to spend more in certain categories than last year, such as clothing (36%), school supplies (30%), shoes (28%) and skin care/cosmetics (21%). Sixty-six percent of consumers surveyed said school requirements greatly influenced their purchase decisions. In other news, research suggests men have a need for speed at the fragrance counter. Eighty-seven percent of men who wear fragrances believe some form of reorganization at the fragrance counter would significantly hel...

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